Wrexham A.F.C. is riding the wave of World Cup mania with a tour in the United States, featuring friendlies against Premier League opponents and a kit launch at NASDAQ.
What's the plan?
The tour, which kicked off on Wednesday, will see Wrexham A.F.C. face off against Leeds United, Liverpool, and Sunderland in a series of friendlies. The club's chief business and communications officer, Rob Faulkner, says the intention is to continue the wonderful summer of football that the World Cup brought.
Why it matters for Wrexham A.F.C.
The tour is a great opportunity for Wrexham A.F.C. to tap into the lucrative North American market, which has already proven to be a key driver of the club's annual turnover. In the 2024-25 season, 57.7% of the club's £33million revenue came from outside Europe and the United Kingdom, with North America being a major contributor.
What comes next?
The tour will also feature a red carpet event in Brooklyn on the eve of Wrexham A.F.C.'s match at Yankee Stadium, further underlining the global reach of the club. The event will include images of the new home shirt being beamed around Times Square, and will be attended by a host of familiar faces from the club, including Wayne Jones, the landlord of The Turf pub, and former promotion heroes Steven Fletcher, Ben Tozer, and Ben Foster.
As the club's owners, Rob Mac and Ryan Reynolds, continue to build on the club's strong North American links, it's clear that Wrexham A.F.C. is committed to making a lasting impact on the global football stage. With the tour set to kick off in the coming days, it will be interesting to see how the club's fans respond to the opportunity to see their team in action in the United States.
In related news, Wrexham A.F.C. currently sits 7th in the Championship, 24 points behind leaders Coventry, with 71 points from 46 games, a +4 goal difference, and 69 goals scored and 65 conceded. The club is looking to build on their strong start to the season and make a push for promotion to the Premier League.
The tour is a great opportunity for Wrexham A.F.C. to tap into the global appeal of the World Cup and build on their strong North American links. With a host of familiar faces set to attend the tour, it's clear that the club is committed to making a lasting impact on the global football stage.
